This is exactly right. Right now, Louisiana & Florida are watching home & commercial insurance costs absolutely skyrocket as losses caused by climate change fueled disasters, infrastructure failures, & inadequate recovery policies pile up. Unaffordable hone insurance is a "family pocketbook" issue if I've ever seen one.
Amen! I've been advocating for advertising (BIG ADS) that speaks the truth but does so in this way precisely. Oh, for a Paddy Chayefsky to write these ads!
This is exactly right. Right now, Louisiana & Florida are watching home & commercial insurance costs absolutely skyrocket as losses caused by climate change fueled disasters, infrastructure failures, & inadequate recovery policies pile up. Unaffordable hone insurance is a "family pocketbook" issue if I've ever seen one.
Phenomenal piece. Never thought of it this way, Mr Willis.
Messaging professionals, take heed.
I can't believe people aren't pretty well pissed off already. I wish teh congressional Dems would get MORE pissed off.
Amen! I've been advocating for advertising (BIG ADS) that speaks the truth but does so in this way precisely. Oh, for a Paddy Chayefsky to write these ads!